Targeting

When you create or edit a campaign, the targeting options available for that campaign are grouped under Targeting.

Depending on what type of campaign you wish to create, different targeting options are available.

Some targeting examples:

Geographical Targeting

This enables you to serve your ads only to users in specific locations that you choose.

1. Type at least three letters to search the locations you are looking for.

2. Select the locations you want to include with the check-boxes to the right.

1. You can search and select multiple locations at the same time.

1. When you are done, select

Next.

Browser Targeting

Browser targeting is useful if you are trying to reach an audience using a specific browser.

Browser Language

Device Targeting

Use Device category and Operating system when you want to show your ad only on specific devices and operating systems.

For example, this campaign will only be shown on Android and Apple smartphones.

Time Scheduling

Use time and day schedules to show your ads only at specific times and/or specific days of the week.

For example, this campaign will run:

• weekdays between 07:00 - 10:00 (7 AM - 10 AM)

• weekends between 10:00 - 13:00 (10 AM - 1 PM)

Frequency capping

By frequency capping, the campaign attempts to limit the number of times your ads are shown within a time period. The goal is to avoid over-exposure of the same ad many times to the same user. This technology is browser and cookie based, it works well on mobile and personal desktop devices.

Frequency tracking works less well on shared devices such as Web TV, streaming services and on devices where users have turned off their cookies or limited their ad options.

Age Targeting

Ages are divided in age groups.

It is good to know that in average only 10% of users of a website are identified with age. It means by selecting specific age groups, you risk limiting your potential audience by 90%. In short, fewer people see your ads. So please be aware of the fact that when you select age groups, even if you select all groups, your ads will only be shown to audiences with identified age.

Gender Targeting

Gender options for targeting are usually divided into Female and Male. Sometimes you can see Other as a gender option which can represent identified users who’s gender is either not identified or unknown.

Similarly like Age Targeting, in average only 10% of users of a website are identified with gender. It means by selecting specific gender, you risk limiting your potential audience by 90%. In short, fewer people see your ads. So please be aware of the fact that when you select gender, even if you select all genders, your ads will only be shown to audiences with identified gender.

Audience Targeting

Audience targeting lets you target your ads to specific audiences. 

The audiences you can select are predefined per network and can be anything from demographics like age, gender, income and interest to more specific audiences categorized specifically for interest or behavior targeting. 

Before you select multiple audiences, you should take some time to understand how audience targeting works. Also important to note is that narrowing down your audiences to a small group will affect availability. There might not be enough individuals in an audience group for a campaign to reach your budget within the time frame you have selected.

Audience Targeting example

Imagine in a network setup with Age, Gender and Interest groups, you want to reach females, age 18-45 who are interested in fashion and/or travel.

This how that could look:

Note the logic between the selected options. In this case your ads will be shown to:

• Women with ages 18-25 who are included in the audiences Fashionistas, Health Enthusiasts, Luxury Shoppers or Travel.

• Logic within each audience group is OR, logic between the groups is AND.

Advanced Targeting

Other targeting options might be available for you. Depending on the websites where you wish to show your ads, these options might vary.

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